Doprava zdarma pre objednávky nad 59,99 € s Packetou a SPS Boxmi.

Zistiť stav objednávky

Staňte sa súčasťou komunity milovníkov kníh z celého sveta a získajte hromadu výhod. Založiť účet zdarma

Doprava zadarmo s Packetou nad 59.99 €

Kuriér DPD 2.99 € Kuriér GLS 3.99 € Zberné miesto GLS 2.49 € SPS 3.99 € SPS Parcel Shop 2.99 € Packeta kurýr 3.99 € Slovenská pošta 3.99 € Zberné miesto DPD 2.99 € Packeta 2.99 €

Kontakt

Ako nakupovať

Pomoc

Môj účet

▸ Prázdny :-(

Doprava zdarma pre objednávky nad 59,99 € s Packetou a SPS Boxmi.

Why Does The Pedlar Sing?

Name: Why Does The Pedlar Sing?
Brand: Troubador Publishing
SKU: 33525151
Price: 22.4 EUR
Availability: InStock
Author: Paul Feldwick
ISBN: 9781800462526

Paul Feldwick

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 33525151

Nakladateľstvo Troubador Publishing, február 2021

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and... Celý popis

Libristo kód: 33525151

55 b

22.40 €

Skladom u dodávateľa Odosielame za 3-5 dní

Až 30 dní na vrátenie tovaru

Zákazníci tiež kúpili

Anatomy of Humbug Paul Feldwick

Pevná

22.30 €

Mirror Makers Scott Fox

Brožovaná

36.41 €

Noise Daniel Kahneman

Brožovaná

23.20 €

Seducing the Subconscious - The Psychology of Emotional Influence in Advertising Robert Heath

Pevná

31.50 €

How to be Strategic Fred Pelard

Brožovaná

16.30 €

Ego and the Id - First Edition Text Sigmund Freud

Brožovaná

6.89 €

Unleash Your Primal Brain Tim Ash

Brožovaná

15.00 €

Famesick Lena Dunham

Brožovaná

15.20 €

Changing the World Is the Only Fit Work for a Grown Man Steve Harrison

Brožovaná

18.20 €

Can't Sell Won't Sell Steve Harrison

Brožovaná

16.40 €

Predatory Thinking Dave Trott

Brožovaná

13.10 €

Contagious: Why Things Catch on Jonah Berger

Brožovaná

13.90 €

Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders 2e Adam Morgan

Pevná

25.70 €

Democracy - The God That Failed Hans-Hermann Hoppe

Brožovaná

73.02 €

Good Strategy Bad Strategy Richard Rumelt

Pevná

15.80 €

Empire of the Summer Moon S. C. Gwynne

Pevná

22.80 €

Insanely Simple Ken Segall

Brožovaná

13.20 €

Salt, Fat, Acid, Heat Samin Nosrat

Pevná

42.21 €

Allegory of the Cave Plato

Brožovaná

7.59 €

The Artist's Way Julia Cameron

Brožovaná

19.70 €

Placebo Effects Benedetti

Pevná

126.84 €

How To Write Better Copy Steve Harrison

Brožovaná

9.59 €

One Plus One Equals Three Dave Trott

Brožovaná

13.70 €

The Philosophy of Modern Song Bob Dylan

Pevná

48.91 €

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.

And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of ‘creativity’, it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today’s advertising is less liked and less effective than ever before.

But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what we’ve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again – and much more effective.

‘This is a fabulous book. ...It is possibly the book I would most highly recommend to anyone in marketing.’

Rory Sutherland, Vice Chairman, Ogilvy