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Seducing the Subconscious - The Psychology of Emotional Influence in Advertising

Name: Seducing the Subconscious - The Psychology of Emotional Influence in Advertising
Brand: John Wiley & Sons Inc
SKU: 01203444
Price: 32.23 EUR
Availability: InStock
Author: Robert Heath
ISBN: 9780470974889

Robert Heath

Jazyk

Angličtina

Kniha Pevná

Libristo kód: 01203444

Nakladateľstvo John Wiley & Sons Inc, marec 2012

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influe... Celý popis

Libristo kód: 01203444

79 b

32.23 €

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Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.