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Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders 2e

Name: Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders 2e
Brand: John Wiley & Sons Inc
SKU: 04081854
Price: 29.49 EUR
Availability: InStock

Adam Morgan

Jazyk

Angličtina

Kniha Pevná

Libristo kód: 04081854

Nakladateľstvo John Wiley & Sons Inc, január 2009

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revis... Celý popis

Libristo kód: 04081854

73 b

29.49 €

Skladom u dodávateľa v malom množstve Odosielame za 12-17 dní

30 dní na vrátenie tovaru

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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.