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Principles of Marketing

Name: Principles of Marketing
Brand: PEARSON Education Limited
SKU: 24299290
Price: 87.47 EUR
Availability: InStock
Author: Phil T. Kotler
ISBN: 9781292269566

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 24299290

Nakladateľstvo PEARSON Education Limited, november 2019

Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of the... Celý popis

Libristo kód: 24299290

213 b

87.47 €

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Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help students understand how to create value and build customer relationships.In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing, 8th European Edition, helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.