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Marketing

Name: Marketing
Brand: Oxford University Press Australia
SKU: 18096851
Price: 104.94 EUR
Availability: InStock

Sharp

Byron (Professor of Marketing Science

University of South Australia)

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 18096851

Nakladateľstvo Oxford University Press Australia, november 2017

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real... Celý popis

Libristo kód: 18096851

259 b

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104.94 €

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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

Informácie o knihe

Celý názov Marketing

Autor Sharp, Byron (Professor of Marketing Science, University of South Australia)

Jazyk

Angličtina

Väzba Kniha - Brožovaná

Dátum vydania 2017

Počet strán 832

EAN 9780195590296

ISBN 9780195590296

Libristo kód 18096851

Nakladateľstvo Oxford University Press Australia

Váha 1826

Rozmery 249 x 205 x 35

Kategórie

Ekonómia, financie, obchod a manažment > Obchod a manažment > Manažment a techniky manažmentu > Manažment konkrétnych oblastí > Riadenie predaja a marketingu

Ekonómia, financie, obchod a manažment > Obchod a manažment > Predaj a marketing