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Innovation and Export - The Joint Challenge of the Small Company

Name: Innovation and Export - The Joint Challenge of the Small Company
Brand: ISTE Ltd
SKU: 37319360
Price: 163.06 EUR
Availability: InStock
Author: Manon Enjolras
ISBN: 9781786306203

Manon Enjolras

Jazyk

Angličtina

Kniha Pevná

Libristo kód: 37319360

Nakladateľstvo ISTE Ltd, január 2022

The concepts of innovation and export are traditionally considered in isolation, both within compani... Celý popis

Libristo kód: 37319360

398 b

163.06 €

Skladom u dodávateľa Odosielame za 14-21 dní

Až 30 dní na vrátenie tovaru

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The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.