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Branding: A Very Short Introduction

Name: Branding: A Very Short Introduction
Brand: Oxford University Press
SKU: 14282990
Price: 10.13 EUR
Availability: InStock

Robert Jones

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 14282990

Nakladateľstvo Oxford University Press, jún 2017

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones dis... Celý popis

Libristo kód: 14282990

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10.13 €

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Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.