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Wally Olins: The Brand Handbook

Name: Wally Olins: The Brand Handbook
Brand: Thames & Hudson Ltd
SKU: 04088076
Price: 25.01 EUR
Availability: InStock

Wally Olins

Jazyk

Angličtina

Kniha Pevná

Libristo kód: 04088076

Nakladateľstvo Thames & Hudson Ltd, jún 2008

Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why... Celý popis

Libristo kód: 04088076

61 b

25.01 €

50 % šanca Prehľadáme celý svet Kedy knihu dostanem?

30 dní na vrátenie tovaru

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Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.