Ditch. Dare. Do!

Personal branding is today's killer app and must-have skill for career-minded leaders, executives, their teams, and their companies. Why? In today's new world of work every executive is a contract player, every company needs strongly branded employees, no one has any time--and traditional career management just doesn't work. What does work? Personal branding--and Ditch. Dare. Do! leads the charge with executive branding revolutionized for the time intensive, rapidly evolving 21st century workplace. Ditch. Dare. Do! is filled with fast, fun, furious branding--66 bold and brief tips designed for today's 24/7 schedules and dwindling attention spans. It's the definitive (and irreverent) career and corporate success plan for defining, aligning, and living the power of brand--with an action plan that can be executed in 9 minutes a day! Challenging long-held assumptions and habits, the authors dare the reader with a "e;ditch"e; (a mindset that must be shattered), a "e;dare"e; (a challenge to up their game), or a "e;do"e; (a critical action that must be taken to ensure success). Although Ditch. Dare. Do! is revolutionary, it's also evolutionary--the next-generation of time-tested Reach Personal Branding methodology developed by author William Arruda (dubbed "e;Personal Branding Guru"e; by Entrepreneur), and used by Fortune companies, leading universities, and hundreds of Reach's Certified Personal Branding Strategists worldwide for more than a decade. Executives (indeed anyone building a career) who follow this proven "e;GPS for success"e; will advance faster, support the corporate brand, deliver greater value to their companies--and become influential, indispensable, and incredibly happy at work