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Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Jazyk AngličtinaAngličtina
Kniha Brožovaná
Kniha Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Ekaterina Walter
Libristo kód: 02286789
Nakladateľstvo McGraw-Hill Education - Europe, marec 2014
It s all about your image!§Visual marketing is the breakout trend of the year, thanks to the rise of... Celý popis
? points 101 b
40.96
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It s all about your image!§Visual marketing is the breakout trend of the year, thanks to the rise of social media platforms like Pinterest and Instagram.§The Power of Visual Storytelling explains how companies and brands can develop a strategic visual marketing strategy as an extension of their overall marketing and social media plans. It explains how to define goals and create, curate, and promote highly visual content and stories that engage audiences across a range of social media platforms. Along with full-color screenshots and graphics, the book provides case studies from leading brands that exemplify best practices in visual marketing and storytelling.§Ekaterina Walter is a partner and CMO at Branderati. She is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.§Jessica Gioglio is the public relations and social media manager for Dunkin Donuts.§

Informácie o knihe

Celý názov Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Jazyk Angličtina
Väzba Kniha - Brožovaná
Dátum vydania 2014
Počet strán 240
EAN 9780071823937
ISBN 007182393X
Libristo kód 02286789
Váha 504
Rozmery 226 x 228 x 12
Darujte túto knihu ešte dnes
Je to jednoduché
1 Pridajte knihu do košíka a vyberte možnosť doručiť ako darček 2 Obratom Vám zašleme poukaz 3 Knihu zašleme na adresu obdarovaného

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