Kontakt
Ako nakupovať
Doručenie
Nákupný poradca
What makes a Passenger Ship a Legend
Angličtina
189 b
Až 30 dní na vrátenie tovaru
Zákazníci tiež kúpili
/
Kalendár
73.97
€
/
Brožovaná
103.67
€
/
Brožovaná
13.16
€
/
Brožovaná
22.49
€
In Cruising's ten million-passenger plus, multi-§billion dollar, transnational world, ships entering §the market must woo the public imagination in order §to compete. Ships that do so, become legends. What §do they possess that others don't? A Grounded Theory §Approach, Delphi Exercise, and worldwide electronic §survey are used to create a model and identify §legendary ships. Factor Analysis distills identified §tangible and intangible properties into four §composite factors of Attractiveness, Significance, §Power, & Competitive Advantage. Significantly, no §modern cruise ships were among the top legends; save §Queen Mary 2, built, marketed, and viewed as an §ocean liner; indicating that the public views ocean §liners and cruise ships as distinct entities. Seeing §legendary ships, "grand hotels of the sea," as §extensions of other hospitality & tourism legends, §this book will be useful to hospitality, marketing, §and communications professionals; maritime §historians; architecture & transportation §enthusiasts; and anyone else interested in a unique §blending of qualitative and quantitative research.
Informácie o knihe
Angličtina
Darujte túto knihu ešte dnes
Je to jednoduché
1 Pridajte knihu do košíka a vyberte možnosť doručiť ako darček 2 Obratom Vám zašleme poukaz 3 Knihu zašleme na adresu obdarovanéhoMohlo by vás tiež zaujímať
/
Brožovaná
31.20
€
/
Pevná
25.12
€
/
Brožovaná
32.12
€
