What Does Your Average Joe Know?

35+ years of hard-learned lessons in the used car business boiled down to 6 rules that actually work.

Most people think the car business starts when you find a car. It doesn't. It starts with your bills, your market, your math, and the skills you already bring to the table.

What Does Your Average Joe Know? is a straight-talking, illustrated field guide built from over three decades of real experience buying, selling, wholesaling, running dealerships, and starting over more than once. No theory. No fluff. Just the practical lessons that separate people who make money in the car business from people who lose it.

Inside, you'll learn:
- Why your personal finances can make or break your car business before you buy your first vehicle
- How to let the market tell you what to buy instead of guessing
- The backwards math method that shows you your max buy price before your money is on the line
- How to recognize a loss early and cut it before it gets worse
- Why cash flow, not inventory, is what keeps a car business alive
- How to use the skills, relationships, and knowledge you already have as your unfair advantage

Whether you're flipping your first car on the side, thinking about opening a small lot, or just trying to stop making expensive mistakes. This book gives you the rules before you learn them the hard way.

Written by Joe Heath, a career car guy who has been on every side of the business from turning wrenches and wholesaling between dealers, to owning lots and building a business around the relationships and advantages he already had.

Illustrated throughout with hand-drawn editorial graphics. Designed to be read fast and referenced often.