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Visual Merchandising and Display: Best Practices for Window Displays and Store Designs

Name: Visual Merchandising and Display: Best Practices for Window Displays and Store Designs
Brand: Hoaki
SKU: 22245285
Price: 36.58 EUR
Availability: InStock
Author: Silvia Belli
ISBN: 9788417656065

Silvia Belli

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 22245285

Nakladateľstvo Hoaki, február 2020

This comprehensive textbook constitutes an essential tool for students and professionals who want to... Celý popis

Libristo kód: 22245285

89 b

36.58 €

Skladom u dodávateľa Odosielame za 14-20 dní

Až 30 dní na vrátenie tovaru

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This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world.This reference guide will help fashion related merchandising and design students and visual merchandisers to plan the best strategies to get the consumer's attention. It includes basic sales psychology aspects and describes the different job opportunities there are for visual merchandisers.