Value Match Selling

Most salespeople, and people in general, have poorly developed listening and communication skills. Most of us can, with some practice, ask a few questions, but we don't know how to truly listen. Value Match Sellingª unlocks the key to successful sales by providing a solution to this communication problem. Proven, powerful, and effective, Value Match Selling is designed to help any salesperson discover and personally connect with the values of others. Based on the principle that everything people do and say can be traced back to a core value and emotion, it acknowledges the truth in the saying: "People buy on emotion and justify with the facts." In this book, Will Nowell-President of Service TRAC-explains, step by step, how to master the Value Match Selling technique. He reveals secrets that will enable you to listen in a new way; a way that lets you maintain control of sales situations yet also allows customers to share their innermost feelings, desires and concerns, and finally, what they truly want. Learn how to:

Use the hidden power of words to discover values
Master new skills that allow you to control any sales situation
Determine whether or not others are being honest
Listen for the code words that indicate you are moving through the sales process at the right speed
Build rapport in the first 60 seconds
Make the sale in the first five minutes
Overcome objections before they are expressed
Cut your sales time in half and double your closing ratios
Master the phone as a sales tool

Will Nowell invites you to take his personal challenge. Master and practice Value Match Selling and your work and life, will improve dramatically.