Unicorn Focus

The mantra of the startup world has always been "more." More products. More markets. More meetings. More distractions. But the founders who build unicorns? They actually do less-but they do it with laser precision.

Long before he became an investor, Dr. Igor Ryabenkiy was a young founder who believed that moving fast meant doing everything at once-a pattern he saw play out in thousands of other failed startups. It wasn't until he learned to focus ruthlessly and consistently that his ventures began to thrive.

Drawing on decades of experience and investments in more than ten unicorns (including Miro, Deel, Turing, and PandaDoc), Ryabenkiy pulls back the curtain on why most startups fail, why a rare few achieve outsized success, and how yours can become one of them.

Inside, you'll learn:

• Why the ability to say no can be your biggest advantage
• How to protect your time, energy, and attention in the chaos of the AI era
• Simple tactics used by leading companies to keep teams locked on one goal
• How to find and refine the one idea worth pursuing
• Frameworks for validating your idea and building your Minimum Viable Product (MVP) quickly without wasting resources
• How to maintain clarity during product development, marketing, and fundraising

Whether you're launching your first company, scaling your fifth, or investing in the next generation of founders, Unicorn Focus is the ultimate guide to winning big by building a business that lasts.