Twice Thirty

"Twice Thirty" is a reflective and insightful memoir by Edward W. Bok, written as he reached the significant milestone of sixty years of age. Serving as a companion and follow-up to his Pulitzer Prize-winning autobiography, this work offers a deeper, more philosophical exploration of the author's life and the principles that guided his remarkable career. Bok, the long-time editor of the "Ladies' Home Journal", shares a collection of personal anecdotes and observations that he calls "short and simple annals of the road."

The narrative traces his journey from his roots as a Dutch immigrant to his rise as a titan of the American publishing industry. Through engaging prose, Bok examines the changing landscape of American society at the turn of the century and his interactions with the leading figures of his day. Unlike a standard chronological biography, "Twice Thirty" focuses on the wisdom gained through experience, emphasizing themes of character, service, and the pursuit of excellence. It provides a unique window into the mind of a man who helped shape the cultural tastes of a nation, making it a valuable resource for readers interested in the history of journalism, the immigrant experience, and the development of American identity.

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