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Stop measuring Sentiment. Start measuring Solvency.
For decades, the Customer Experience (CX) industry has fought a losing battle for the boardroom table. The weapon of choice? "Happiness." We bring Net Promoter Scores (NPS) to meetings where the CFO is speaking in EBITDA, Margins, and Cost of Capital.
We are bringing art to a math fight.
The Value Engine is the official textbook of The Institute of Applied CX Science. Written by Ahmad Samir, this book introduces the IVDCS Framework (Integrated Value-Driven Customer Strategy), a revolutionary blueprint that bridges the gap between "Soft Skills" and "Hard Financial Results."
You will learn how to: