The True Value Compass

Why do most startups fail? Why do smart investors lose money in bull markets? Why do we chase opportunities that leave us feeling poorer and more distracted?

The answer is a fundamental failure to distinguish True Value from the fragile, seductive, and ultimately worthless illusions that surround us. We've been taught to chase growth over profitability, hype over substance, and complexity over function. The result is a world of wasted capital, squandered time, and unfulfilled potential.

In The True Value Compass, proven entrepreneur and business strategist Bruce Laird provides a masterclass in identifying and using True Value to get the life you want. This is not another book of abstract theories; it is a practical, step-by-step blueprint for building a life and portfolio on the bedrock of genuine, unshakeable worth.

In this transformative guide, you will discover:

• The Universal Value Equation: A powerful formula for moving beyond guesswork and calculating the true, multi-dimensional value of any business, asset, or decision.

• How to Architect a Durable Business: Learn to apply the forensic Durability Checklist to identify the economic "moats" that protect great companies and spot the red flags of fragile profits.

• The Science of Deception and Self-Deception: A fascinating look into the world of behavioral finance, deconstructing the cognitive biases that marketers, the media, and our own minds use to sell us on False Value.

• The True Value Frameworks: Master a complete toolkit, including the True Growth Scorecard, the Liquidity Stress Test, and the True Diversification Matrix, to build a resilient and profitable portfolio.

• The Value Compass: Synthesise all the book's lessons into a single, comprehensive tool to navigate any major decision-in your career, your finances, or your life-with clarity and confidence.

Whether you are an investor building a portfolio, an entrepreneur building a company, or a professional building a career, this book will fundamentally change the way you see the world.

Transform your decision making and start building a legacy of durable value. Get your copy today.