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The Internal Communications Operating System
Audit, Plan, and Run Two-Way Employee Communication That Drives Change
Angličtina
55 b
Nové
Až 30 dní na vrátenie tovaru
Most companies do not actually communicate with their employees; they inform them, once, in one direction, and then wonder why nobody understood.
I spent twenty years on both sides of that gap - starved of information as a junior specialist, then owning it as an HR Director, then running it across fifteen offices at Wargaming, where context never traveled for free. What I learned is that internal communication is a system you can build, run, and measure, the same system I have since taught to more than a hundred thousand students. This book walks the whole of it: auditing what you already have, setting goals worth communicating, studying the audience you keep guessing at, choosing channels people can actually answer on, rolling a campaign out through your managers, and checking afterward whether any of it changed behavior. It is written plainly, from practice, with every tool you need printed inside it. Nothing here is theory I have not run myself inside a real company.
If you own internal communication and no one ever taught you how, start here.
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