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Sales is not about pressure.
It's about preparation.
It's about standards.
It's about leadership.
In The Closer: Winning in the Game of Sales, Lisa Laird breaks down what most sales professionals were never taught: how to control the conversation, set the standard, and build long-term business relationships that produce consistent results.
From mastering cold calls and getting past gatekeepers, to handling "I'm not interested," to building a powerful referral network - this book gives you real scripts, real strategies, and real mindset shifts that turn effort into appointments and appointments into revenue.
You'll learn:
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