Doprava zadarmo s Packetou nad 59.99 €

Pošta 4.49 € SPS 4.99 € Kuriér GLS 3.99 € Zberné miesto GLS 2.99 € Packeta kurýr 4.99 € Packeta 2.99 € SPS Parcel Shop 2.99 €

Kontakt

Ako nakupovať

Pomoc

Môj účet

▸ Prázdny :-(

Brand Book

Name: Brand Book
Brand: Quercus Publishing
SKU: 38818832
Price: 23.92 EUR
Availability: InStock

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 38818832

Nakladateľstvo Quercus Publishing, október 2022

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and bran... Celý popis

Libristo kód: 38818832

59 b

23.92 €

Skladom u dodávateľa Odosielame za 3-5 dní

30 dní na vrátenie tovaru

Zákazníci tiež kúpili

Building a StoryBrand Donald Miller

/ Brožovaná

13.29 €

Total Competition Ross Brawn

/ Brožovaná

11.24 €

Into The Woods John Yorke

/ Brožovaná

11.45 €

Building Distinctive Brand Assets Romaniuk

/ Pevná

37.63 €

Crux RICHARD RUMELT

/ Brožovaná

11.34 €

Understanding Michael Porter Joan Magretta

/ Pevná

26.28 €

Branding In Five and a Half Steps Michael Johnson

/ Pevná

38.14 €

Strategy Beyond the Hockey Stick Chris Bradley

/ Pevná

22.29 €

Different Youngme Moon

/ Brožovaná

13.90 €

No Bullsh*t Strategy Alex M H Smith

/ Brožovaná

17.48 €

Obsessed

/ Pevná

24.03 €

The Strategist Cynthia A. Montgomery

/ Pevná

25.46 €

Iconic Advantage (R) Soon Yu

/ Pevná

19.73 €

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice.The final chapter includes handy templates and checklists to help you develop your own brand.