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THE BEIGE CODE

Name: THE BEIGE CODE
Brand: Giant Frank
SKU: 52534402
Price: 10.62 EUR
Availability: InStock
Author: Andrew Seel
ISBN: 9781067648305

Your content is clear, professional and totally forgettable (and it's not all Al's fault)

Andrew Seel

Nigel Jay Cooper

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 52534402

Nakladateľstvo Giant Frank, jún 2026

Nobody sets out to be boring. But in a post-AI world, professional content keeps converging on the s... Celý popis

Libristo kód: 52534402

26 b

Nové

10.62 €

Skladom u dodávateľa Odosielame za 9-15 dní

30 dní na vrátenie tovaru

Nobody sets out to be boring. But in a post-AI world, professional content keeps converging on the same safe, polished, strangely lifeless middle ground.

AI gets the blame - but the problem started long before ChatGPT. The Beige Code brings together neuroscientists, marketing strategists, trust researchers and advocacy leaders to diagnose why 'beige' content has become the default online.

Because what separates distinctive content from everything else isn't tone or warmth. It's someone making a choice they're willing to stand behind. Based on the first Beyond the Beige summit, featuring insights from Mark Schaefer, Ashley Faus, Dr Carmen Simon and other leading experts.