The 10% Project

The 10% Project is a practical, inspiring guide to creating meaningful career and life change - without needing to quit your job or overhaul your life.

Through real stories, actionable frameworks, and powerful case studies, author Susan Ryan introduces the concept of a 10% Project: a small, purpose-driven side project that unlocks big transformation.

Whether you're feeling stuck, curious, burned out, or just ready for something more, this book helps you find your spark and take bold, manageable steps forward - while keeping the stability of your current life.

Inside, you'll learn how to:

• Spot 10% Project opportunities hiding in your day-to-day


• Align passion with action - without needing permission


• Move through fear, resistance, and imposter syndrome


• Create momentum in one area that lifts your whole life


• Turn curiosity into clarity, and clarity into action

The 10% Project isn't about blowing everything up. It's about starting small, with intention, and letting the impact ripple outward.

Whether you're a professional, student, parent, or retiree, this book will help you:

• Take your ideas seriously (even the scrappy ones)


• Reignite a sense of purpose and direction


• Transform how you see your time, talents, and possibilities