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Sustainable marketing strategies and corporate image in Mwene-Ditu

Name: Sustainable marketing strategies and corporate image in Mwene-Ditu
Brand: OmniScriptum
SKU: 49892051
Price: 53.98 EUR
Availability: InStock
Author: Adolphine Mbala
ISBN: 9786209135996

DE

Adolphine Mbala

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 49892051

Nakladateľstvo OmniScriptum, október 2025

This dissertation analyzes the impact of sustainable marketing strategies on the brand image of loca... Celý popis

Libristo kód: 49892051

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This dissertation analyzes the impact of sustainable marketing strategies on the brand image of local businesses in Mwene-Ditu, DRC. Through a survey of 96 companies, the study reveals a still marginal adoption of sustainable marketing, hampered by a lack of skills, institutional support and communication. However, the results show that a well-structured, authentic approach can strengthen customer loyalty and improve brand perception. The author proposes a conceptual framework integrating environmental, social and economic dimensions, and formulates concrete recommendations for companies and local authorities.