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121 b
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104.98
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Expanding a business across borders has become more§of a rule than an exception in the globalized world§of today. One overlooked dimension in the§internationalization strategies of companies is§however how they can create cohesion among the§different cultures existing within such a§multinational corporation. This study examines one§value creating strategy of a Swedish company to its§subsidiary in Barcelona, Spain and the possible§impediments they have experienced through the change§process. Swedish based NFS has been the study subject§of choice and it is their implementation process of a§set of guiding principles as an extension to their§original core values that has been investigated.§It is a qualitative case study building the analysis§on a thorough theoretical review and gathered§empirical data made through a field study, with the§purpose to explore how the implementation process of§the values has functioned, how the present national§differences have affected the process and what have§been the main difficulties.
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