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Strategic Communication for Sustainable Organizations

Name: Strategic Communication for Sustainable Organizations
Brand: Springer International Publishing AG
SKU: 15193905
Price: 65.15 EUR
Availability: InStock
Author: Allen
ISBN: 9783319367132

Theory and Practice

Allen

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 15193905

Nakladateľstvo Springer International Publishing AG, október 2016

This is a seminal book for anyone who wants to understand, shape or study the communication surround... Celý popis

Libristo kód: 15193905

159 b

65.15 €

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This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner's perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.