Servitization Strategy

Offering products-as-a-service, delivering outcomes for customers and earning revenue when customers get the result they value is increasingly common as a business model and the transition from selling products to selling services and its successful implementation is a challenge for many firms. Part of the Palgrave Executive Essentials series, this book introduces this collection of outcome-based business models as the Advanced Services Business Model and provides a practical guide on how a firm can innovate these services through a process known as servitization.Competing through advanced services offers businesses a pathway to both improve economic productivity and sustainability. Servitization offers the potential to create greater value for customers, while also improving resource efficiency and dematerialisation of the supply chain. It has the potential to reshape the industrial landscape for businesses, markets, and consumers around the World. This book functions as a companion for executive education courses on servitization, business model innovation, strategy and operations. It is also of interest to all students and instructors looking for a practical outline to the implementation of service-based business models, as well as professionals operating in this area or seeking to strategic change to their business model.