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Serving the Customer

Name: Serving the Customer
Brand: Springer Nature B.V.
SKU: 50454368
Price: 56.94 EUR
Availability: InStock
Author: Thomas Aichner
ISBN: 9783658390730

The Role of Selling and Sales

Thomas Aichner

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 50454368

Nakladateľstvo Springer Nature B.V., január 2023

This book examines key aspects of selling and the sale of goods and services in B2C and B2B. Renowne... Celý popis

Libristo kód: 50454368

138 b

56.94 €

Skladom u dodávateľa Odosielame za 10-18 dní

30 dní na vrátenie tovaru

Mohlo by vás tiež zaujímať

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Brožovaná

9.30 €

Solidarity Arto Laitinen

Adobe ePub DRM

151.02 €

This book examines key aspects of selling and the sale of goods and services in B2C and B2B. Renowned scholars and practitioners contributed their expertise with a wide range of articles about how to serve customers and the role of selling and sales. Their research results and practical experiences can be used as a basis for further research as well as implemented by small, medium-sized and globally operating companies.

The 13 chapters are organized in four parts, starting with (I) value creation and selling services, followed by (II) business negotiations and sales in B2B, (III) using technology and innovation to increase sales and study consumers, and finishing with two chapters about sales competencies on the one hand and a critical piece about consumption on the other hand under (IV) selling more or consuming less?

The European perspective adopted in the book provides both international researchers and entrepreneurs, as well as those already working in Europe, with a better understanding of the market and the dynamics in the consumer and business sectors.

Excerpt from the content

The meaning of value creation and value-in-use in selling services
The vital role of pricing, customer participation, and the responsibilities of front-line employees
How to negotiate the sale in B2B and purchase of three distinct types of business services
How, why, and under which circumstances retailers are considering machine learning forecasting methods to increase sales
Proposal for an autonomous consumer business, which is about fully automating transactions between a seller and a buyer
How the Net Promoter Score works and why it can be both beneficial but also viewed skeptically
Which specific competencies sales professionals must possess to succeed and sell well
The downsides and threats of our economic system with a single-minded focus on thegrowth of sales or revenues

Herečka & Polyglotka

EWA KASP pre

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Informácie o knihe

Celý názov Serving the Customer

Autor Thomas Aichner

Jazyk

Angličtina

Väzba Kniha - Brožovaná

Dátum vydania 2023

Počet strán 408

EAN 9783658390730

ISBN 3658390735

Libristo kód 50454368

Nakladateľstvo Springer Nature B.V.

Váha 649

Rozmery 170 x 244 x 21

Kategórie

Ekonómia, financie, obchod a manažment > Obchod a manažment > Manažment a techniky manažmentu > Manažment konkrétnych oblastí > Riadenie distribúcie a logistiky

Ekonómia, financie, obchod a manažment > Obchod a manažment > Predaj a marketing