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Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients

Jazyk AngličtinaAngličtina
Kniha Brožovaná
Kniha Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients Ray Moynihan
Libristo kód: 12303554
Nakladateľstvo Nation Books, máj 2006
Thirty years ago, Henry Gadsden told Fortune that he wanted Merck to be more like chewing gum-maker... Celý popis
? points 50 b
20.23
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Thirty years ago, Henry Gadsden told Fortune that he wanted Merck to be more like chewing gum-maker Wrigley's. It had long been his dream to make drugs for healthy people--to "sell to everyone." Gadsden's dream now drives the marketing machinery of the most profitable industry on earth. Using their dominating influence in the world of medical science, drug companies are systematically working to widen the very boundaries that define illness. Old conditions are expanded and new ones created, and the markets for medication grow ever large. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. When it comes to conditions like high cholesterol or low bone density, being "at risk" is sold as a disease in its own right. Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits. As ordinary life becomes increasingly medicalized, the industry moves ever closer to Gadsden's dream: "selling to everyone."

Informácie o knihe

Celý názov Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients
Jazyk Angličtina
Väzba Kniha - Brožovaná
Dátum vydania 2006
Počet strán 254
EAN 9781560258568
ISBN 156025856X
Libristo kód 12303554
Nakladateľstvo Nation Books
Váha 277
Rozmery 136 x 212 x 19
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