Kontakt
Ako nakupovať
Doručenie
Nákupný poradca
Angličtina
196 b
Až 30 dní na vrátenie tovaru
Zákazníci tiež kúpili
Manufacturers have for too long been myopic; trying to cost-reduce their way to market leadership.§§This book is about switching from an inward-centric, myopic view to bringing the customers needs to the centre of global manufacturing strategies. It contains case studies of manufacturers who have turned their organizations around by streamlining how they sell and fulfil customized products to show how manufacturers can accomplish this. Transparency and efficiency in how products are managed from quote to fulfilment is at the heart of the revolution customers want from manufacturers. Measuring the performance of manufacturing from the customers perspective is critical to this revolution.§This unique approach will interest executives in manufacturing companies, marketing and channel management, global sales, as well as CIOs and IT professionals. It is a useful reference for graduates studying international marketing, international business or channel management and undergraduates studying business.
Informácie o knihe
Angličtina
Kategórie
Darujte túto knihu ešte dnes
Je to jednoduché
1 Pridajte knihu do košíka a vyberte možnosť doručiť ako darček 2 Obratom Vám zašleme poukaz 3 Knihu zašleme na adresu obdarovanéhoMohlo by vás tiež zaujímať
Ahoj! Som Libroamiko, tvoj knižný radca.
Ako ti môžem pomôcť?