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Retail Advertising and Promotion

Name: Retail Advertising and Promotion
Brand: Bloomsbury Publishing
SKU: 01257756
Price: 50.47 EUR
Availability: InStock
Author: Jay Diamond
ISBN: 9781563678981

Jay Diamond

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 01257756

Nakladateľstvo Bloomsbury Publishing, máj 2011

Retail Advertising and Promotion explores how today's retailers can effectively reach their existing... Celý popis

Libristo kód: 01257756

123 b

50.47 €

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Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business.