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Priceless

Name: Priceless
Brand: Oneworld Publications
SKU: 04372080
Price: 13.3 EUR
Availability: InStock

William Poundstone

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 04372080

Nakladateľstvo Oneworld Publications, jún 2011

In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explo... Celý popis

Libristo kód: 04372080

33 b

13.30 €

50 % šanca Prehľadáme celý svet Kedy knihu dostanem?

30 dní na vrátenie tovaru

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In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.