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Playful Patterns
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From earliest development we are hardwired to recognize patterns. Ostensibly a survival mechanism, this skill has been taken over by aesthetic considerations in recent generations, leading to an explosion of graphic imagery. Patterns cover the walls we live in, the streets we walk on, and the products we consume. Sometimes translationg our instinctual memories, other times our playful yearnings, the combinations of color, shape and form are endless. With the capability to comfort or provoke, use of pattern or motif in design is a formidable weapon in the hands of a skilled designer. Play / Pattern presents some of the best pattern design of recent years, used to promote brands and products on bags, clothing, posters, packaging, books and more.
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