Pink Dragon

"Pink Dragon is the leadership upgrade I wish I'd had a decade ago. Jepsen writes with disarming clarity about rooms that test your competence and your dignity, then gives you a repeatable playbook: arrive early, observe more than you speak, choose your presence before your words, and use fire with purpose. It's humane, high-performance, and instantly actionable." 

-Maureen Lippe, Media Powerhouse/Entrepreneur, former Vogue and Harper's Bazaar Editor, and Author of Radical Reinvention

What if your power wasn't volume but precision?

In Pink Dragon, Sona Jepsen, raised in Mumbai, seen in America, tested in the C-suite, tempered by raising a family of dragons, offers a bracing blend of memoir and field manual for anyone who wants to lead without burning out. Jepsen's signature method, the Pink Dragon, helps you breathe fire into your life and leadership through clarity, connection, and unbridled growth. Through vivid stories-from immigration and early career hurdles to boardroom showdowns and building a village in times of crisis-she shows how to keep your dignity non-negotiable while flexing your tactics to move what matters.

                 Along the way, you'll pick up practical "Dragon Moves": ready-to-use tools to steady your breath, sharpen your ask, close a room with decision, owner, date, and sponsor others so wins scale beyond you. Jepsen threads in research and hard-won wisdom to prove what many feel: people need your presence, not perfection.

                 Whether you lead a team, a company, or a family, Pink Dragon is a powerful invitation to grow wider without growing harder.

With a foreword by Claudia Cataldi, president, Brazilian Press Association of Electronic and Digital Media-RJ, alumni, Brazilian War College