Kontakt
Ako nakupovať
Doručenie
Nákupný poradca
Angličtina
325 b
Až 30 dní na vrátenie tovaru
Zákazníci tiež kúpili
/
Brožovaná
10.39
€
The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: * Provides a summary of relevant research literature in persuasion * Includes suggestions for how to avoid premature generalizations from limited research evidence * Presents detailed discussions on important theoretical and methodological questions. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.
Informácie o knihe
Angličtina
Kategórie
Darujte túto knihu ešte dnes
Je to jednoduché
1 Pridajte knihu do košíka a vyberte možnosť doručiť ako darček 2 Obratom Vám zašleme poukaz 3 Knihu zašleme na adresu obdarovanéhoMohlo by vás tiež zaujímať
/
Pevná
63.32
€
/
Brožovaná
7.36
€
/
Brožovaná
12.82
€
/
Pevná
35.44
€
Ahoj! Som Libroamiko, tvoj knižný radca.
Ako ti môžem pomôcť?