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Ogilvy on Advertising

Name: Ogilvy on Advertising
Brand: Welbeck Publishing Group
SKU: 42068216
Price: 13.81 EUR
Availability: InStock

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 42068216

Nakladateľstvo Welbeck Publishing Group, február 2023

From a titan of not just the advertising industry, but the business world, this book is David Ogilvy... Celý popis

Libristo kód: 42068216

34 b

TOP

13.81 €

Skladom v malom množstve Odosielame do 24 hodín

30 dní na vrátenie tovaru

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From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.