Kontakt
Ako nakupovať
Doručenie
Nákupný poradca
Microstyle
Angličtina
46 b
Až 30 dní na vrátenie tovaru
Zákazníci tiež kúpili
/
Brožovaná
16.36
€
/
Brožovaná
26.86
€
Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, e-mail signatures and bullet points. These miniature messages depend not on the elements of style but on the atoms of style. They require microstyle. Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, speechwriters and other professional verbal miniaturists. In this field guide for the age of the shrinking message, each chapter discusses one tool that helps messages grab attention, communicate instantly, stick in the mind and roll off the tongue. As Johnson highlights examples of those tools used well, he also examines messages that miss the mark, either by failing to use a tool or by using it badly. Microstyle shows how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
Informácie o knihe
Angličtina
Darujte túto knihu ešte dnes
Je to jednoduché
1 Pridajte knihu do košíka a vyberte možnosť doručiť ako darček 2 Obratom Vám zašleme poukaz 3 Knihu zašleme na adresu obdarovanéhoMohlo by vás tiež zaujímať
/
Brožovaná
15.75
€
/
Brožovaná
16.96
€
Ahoj! Som Libroamiko, tvoj knižný radca.
Ako ti môžem pomôcť?