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Metaphor and Discourse presents work on the functioning of metaphor in public discourse and related discourse areas, which presents a challenge to the 'classic' Conceptual Metaphor Theory approach. Discourse scholars have for a long time been concerned with the difficulties of identifying, annotating, and analysing metaphors, as well as with the complex relations between the embodiment of metaphorical thought on the one hand and the socio-cultural grounding of metaphorical communication on the other. Now in paperback, the present book provides a state-of-the-art overview of this lively research field, and proposes innovative approaches in Cognitive Linguistics and beyond to solving tensions between conceptualist idealizations and empirically observable variation.
Ahoj! Som Libroamiko, tvoj knižný radca.
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