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Marketing Tourism Products

Name: Marketing Tourism Products
Brand: Cengage Learning EMEA
SKU: 05122898
Price: 100.0 EUR
Availability: InStock
Author: A. V. Seaton
ISBN: 9781861523020

Concepts, Issues, Cases

A. V. Seaton

M. Bennett

M. M. Bennett

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 05122898

Nakladateľstvo Cengage Learning EMEA, august 1996

This book explains the role of marketing within tourism management and the related areas of leisure... Celý popis

Libristo kód: 05122898

244 b

100.00 €

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This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, it presents material in a clear and concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service. A variety of case studies draw together and illustrate the material covered in the main text.