Kontakt
Ako nakupovať
Doručenie
Nákupný poradca
Joint Pricing and Inventory Control under Reference Price Effects
Angličtina
133 b
Až 30 dní na vrátenie tovaru
Zákazníci tiež kúpili
/
Brožovaná
15.76
€
In this work, we address the problem of simultaneously determining a pricing and inventory replenishment strategy under reference price effects. This reference price effect models the fact that consumers not only react sensitively to the current price, but also to deviations from a reference price formed on the basis of past purchases. Immediate effects of price reductions on profits have to be weighted against the resulting losses in future periods. By providing an analytical analysis and numerical simulations we study how the additional dynamics of the consumers' willingness to pay affect an optimal pricing and inventory control model and whether a simple policy such as a base-stock-list-price policy holds in such a setting.
Informácie o knihe
Angličtina
Darujte túto knihu ešte dnes
Je to jednoduché
1 Pridajte knihu do košíka a vyberte možnosť doručiť ako darček 2 Obratom Vám zašleme poukaz 3 Knihu zašleme na adresu obdarovanéhoMohlo by vás tiež zaujímať
/
Brožovaná
49.94
€
Ahoj! Som Libroamiko, tvoj knižný radca.
Ako ti môžem pomôcť?