Kontakt
Ako nakupovať
Doručenie
Nákupný poradca
Angličtina
257 b
Až 30 dní na vrátenie tovaru
Zákazníci tiež kúpili
/
Brožovaná
12.56
€
/
Brožovaná
86.97
€
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and 'day in the life' examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book: gives a grounded, critical coverage of the history and theory of public relations, so students understand not just the what but the how and why; covers all aspects of public relations in practice, from in-house and consultancies to government, sport, NGO and corporate PR; packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals; and helps easy revision with exercises, summaries and checklists. Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.
Informácie o knihe
Angličtina
Darujte túto knihu ešte dnes
Je to jednoduché
1 Pridajte knihu do košíka a vyberte možnosť doručiť ako darček 2 Obratom Vám zašleme poukaz 3 Knihu zašleme na adresu obdarovanéhoMohlo by vás tiež zaujímať
/
Pevná
194.76
€
/
Brožovaná
32.57
€
/
Brožovaná
57.51
€
/
Brožovaná
23.62
€
/
Brožovaná
14.37
€
Ahoj! Som Libroamiko, tvoj knižný radca.
Ako ti môžem pomôcť?