Kontakt
Ako nakupovať
Doručenie
Nákupný poradca
Angličtina
125 b
Až 30 dní na vrátenie tovaru
Zákazníci tiež kúpili
/
Brožovaná
33.98
€
/
Brožovaná
19.82
€
/
List
12.84
€
/
Brožovaná
13.24
€
/
Brožovaná
42.07
€
/
Brožovaná
16.38
€
It is accepted that interactive decision aids, also referred to as agents, are the central component of e-commerce. However, little is known about their advantages and pitfalls for consumers, retailers, and manufacturers in the context of different types of product or attribute categories. How can we then apply these tools effectively? §Nina Mazar examines the effects of an interactive tool that can tailor information extremely fast: the interactive comparison matrix (CM). It provides product related information in a 'product by attribute' matrix and allows products to be sorted by any attribute. The author shows that the interactive CM has the potential to represent a useful and practicable solution matching the needs of both consumers and online retailers. On the one hand, it increases consumers' welfare, and hence might be a solution to escape the threat of increased price fixation of consumers shopping online. On the other hand, it offers retailers the possibility to systematically influence consumers' preference construction and choice. In addition, since retailers' incentives affect the derived demand for manufacturers' brands, these two results show that manufacturers can face a very different situation in an artificial marketplace.
Informácie o knihe
Angličtina
Darujte túto knihu ešte dnes
Je to jednoduché
1 Pridajte knihu do košíka a vyberte možnosť doručiť ako darček 2 Obratom Vám zašleme poukaz 3 Knihu zašleme na adresu obdarovanéhoMohlo by vás tiež zaujímať
/
Adobe ePub DRM
3.94
€
/
Brožovaná
102.97
€
Ahoj! Som Libroamiko, tvoj knižný radca.
Ako ti môžem pomôcť?