Integrating Social Media Tools Into Hotel Operations and Marketing

The use of social media in hotel management transforms how hospitality businesses engage with guests and manage their brand. Social media platforms enable hotels to showcase experiences, respond to customer feedback, and build stronger relationships with current and future guests. Beyond marketing, social media insights support operational decision-making by revealing guest preferences, service gaps, and emerging trends. By utilizing these tools, hotels may further enhance customer satisfaction, improve brand visibility, and gain a competitive advantage in a digital hospitality landscape. Integrating Social Media Tools Into Hotel Operations and Marketing explores the use of social media platforms for hotel operations and marketing strategies. It investigates how these social media tools transform promotional activities, guest communication, customer relationship management, brand identity, and service delivery in the hospitality industry. This book covers topics such as influencer marketing, media and communications, and film and cinema, and is a useful resource for business owners, media professionals, marketers, academicians, researchers, and scientists.