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Inside the Tornado

Name: Inside the Tornado
Brand: HarperCollins Publishers Inc
SKU: 01373894
Price: 14.4 EUR
Availability: InStock

Geoffrey A. Moore

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 01373894

Nakladateľstvo HarperCollins Publishers Inc, marec 2011

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly usef... Celý popis

Libristo kód: 01373894

36 b

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14.40 €

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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.