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Improving Survey Questions

Name: Improving Survey Questions
Brand: SAGE Publications Inc
SKU: 04713971
Price: 54.21 EUR
Availability: InStock
Author: Floyd J. Fowler
ISBN: 9780803945838

Design and Evaluation

Floyd J. Fowler

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 04713971

Nakladateľstvo SAGE Publications Inc, september 1995

What is a good question? Although there are several potential sources for error in survey data, the... Celý popis

Libristo kód: 04713971

131 b

54.21 €

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What is a good question? Although there are several potential sources for error in survey data, the validity of surveys is dependent upon the design of the question asked. This invaluable book shows how to word and format questions that will evoke the kind of answers for which they are designed and how to evaluate empirically survey questions. In addition, the book covers: how to write good questions aimed at collecting information about objective facts and events; measuring subjective phenomena; some alternative methods for attacking common measurement problems; how to evaluate the extent to which questions are consistently understood and administered; and how to evaluate the data resulting from a set of questions.