Importance of the 'digital arena' in international business management. Use of social media by Coca-Cola.

Master's Thesis from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: B+, University of Bedfordshire, language: English, abstract: Social media websites are playing a vital role in international business. Different companies have their own social media marketing strategies. This digital platform connects people from across the world on one platform. There are masses of opportunities on this digital platform for the company operating its business worldwide. In this report author has defined the various factors which can help the company for successful social network. The importance of social media websites for the international business has been explained.§Digital platform can t be ignored by the companies in this modern world. Huge number of audience can be marketed through this network simply. Sometimes social media strategies backfires company as well, which harms the brand image. For successful social media Network Company should consider all the factors which can lead to failure before going online. Successful social media marketing has enormous opportunities for the business in international market.§This report starts with the aims and objectives of the task. In this it is explained that what aspects are going to be learnt, identified, understood and discover from this report. Followed by the Literature review, in which journal articles of different Authors are reviewed. The article s which can help the author to support the discussion and which is related to the topic is studied. Literature review gives more information and knowledge about the social media marketing strategies.§The next section of this report is discussion over the case study of Coca Cola. In this it is explained how they use social media websites. Coca Cola has different digital campaigns taking place all over the world; some of them are talked in this report. Analysis of these campaigns discloses their connection with people around the world on the social media websites. Importance of social media websites is also discussed further in this section.