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Images of Japan and the Japanese
The Representations of the Japanese Culture in thePopular Literature Targeted at the Western World inthe 1980s - 1990s
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Japan has been a popular topic for at least the lastthree decades. The Japanese Economical Miracle awokea real boom in the Western literature at the end of1970s, and in the 1980s. The Japanese Miracle becamea fashionable topic in the Western world. A greatamount of of studies, books and articles wasavailable for those who wanted to learn about theJapanese Miracle. The aim of this book is toexamine "images of Japan and the Japanese in theWestern world" on the basis of the popularliterature targeted at Western audience during thebig boom. The material analyzed in this book can bedivided into two categories: travel and business.What kind of images were created on thebasis of the literature of the business world,tourism and etiquette&communication?This book shows the timeless image of the Japanese:they are a people with great contradictions; theyare different, unique and they have an ability tocombine the new and the old in a great harmony.However this book tells also much more about theimage of Japan and the Japanese. There is alwayssomething new to learn about this nation.
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