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Image Communications Textbook

Name: Image Communications Textbook
Brand: Independently published
SKU: 53525519
Price: 213.61 EUR
Availability: InStock
Author: Mack Drew
ISBN: 9798192636558

Mack Drew

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 53525519

Nakladateľstvo Independently published, august 2026

We think in images before we think in words. This book teaches you how they actually work.Image Comm... Celý popis

Libristo kód: 53525519

520 b

Nové

213.61 €

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Jar Adely Ostrolúckej Ľudo Zúbek

Pevná

12.66 €

We think in images before we think in words. This book teaches you how they actually work.

Image Communications Textbook is a complete introduction to how visual messages are made, read, and used to persuade - from the physics of how the eye sees to the semiotics of how a single photograph can carry an entire argument. It's built for the independent learner who wants a real education in visual communication, not a scattered collection of design tips.
Inside, you'll build a working understanding of:

How perception actually works - Gestalt principles, attention, and the picture superiority effect
Semiotics and visual rhetoric - how images mean, persuade, and sometimes deceive
The core language of design: composition, color theory, typography, and layout
Every major image-making medium - illustration, photography, film, television, and animation
Applied image communication - branding, advertising, photojournalism, and political propaganda
The digital image - pixel-level fundamentals, social media's visual economy, and the ethics of AI-generated and synthetic images

Structured as a genuine textbook - six parts, twenty-six chapters, chapter summaries throughout - this book moves from foundational theory to applied practice to the digital and ethical questions defining visual communication right now, including deepfakes and AI-generated imagery.
Whether you're a student building a foundation for a communications or media degree, a working designer who wants the theory behind your instincts, or simply someone who wants to see through the images shaping public life, this book gives you the vocabulary and the framework to understand how pictures actually work on us.