Igniting Profits

As a business leader, if profit margins keep you up at night, you need this new book by renowned professional Dr. Matthew Harthcock-which outlines 31 unique strategies to make cost management improvements and profit generation.

In today's ever-changing business landscape, getting ahead takes tireless effort and innovation. But with a saturated market at nearly every turn, how can you-as a business leader and professional-see what is the next big thing?

The secret: abandon the "shiny thing" and focus instead on the efficiency and effectiveness of product design and processes.

Dr. Matthew Harthcock has led a successful career for over four decades within research and development and executive leadership teams. This insight helped him create a strategy playbook of 31 unique sparks to ignite profit in businesses, regardless of industry.

Within Igniting Profits, Harthcock describes each strategy in detail with many detailed experiential examples and prompts the reader to reflect on it, creating an engaging, educational read and workbook that will hopefully yield positive financial results and improvements in a business.

The 31 strategies that Dr. Harthcock introduces range from simple to sophisticated. Some are "fun," and some are what will be seen as "clinical," including topics like:

• Segment customers using the diffusion model
• Fail fast to find the gem
• Sanitize your budget
• Ensure that the only product targets are what the customer is ready to pay for
• Invoke a product platform concept
• Passionately use control charts to squeeze out variation
• ...and more!

This guided business book is part education, part self/business-help, and part workbook. Harthcock's mission reaches beyond handing down knowledge; he hopes his advice and proven personal examples inspire readers to take action in their business for significant improvements in cost management and profitability.