Kontakt
Ako nakupovať
Doručenie
Nákupný poradca
Identifying Hidden Needs
Angličtina
159 b
30 dní na vrátenie tovaru
Zákazníci tiež kúpili
/
Brožovaná
59.21
€
/
Brožovaná
13.03
€
Many new products fail because they are based on ideas generated in focus groups and surveys -- methods that only scratch the surface of the customer's imagination. This book describes an approach to market research that uses new, probing methods to identify customers' hidden needs -- requirements that customers have not even recognized themselves. New products and services which satisfy customer's hidden needs can be clearly differentiated from existing products and lead to real competitive advantage. Written by experts in the field, this book takes a practical approach to explaining how to generate real customer insights and contains a wealth of international case studies demonstrating how breakthrough product development can be achieved.
Informácie o knihe
Angličtina
Kategórie
Darujte túto knihu ešte dnes
Je to jednoduché
1 Pridajte knihu do košíka a vyberte možnosť doručiť ako darček 2 Obratom Vám zašleme poukaz 3 Knihu zašleme na adresu obdarovanéhoMohlo by vás tiež zaujímať
/
Brožovaná
9.59
€
/
Brožovaná
10.60
€
